Foods & Beverages
Design Team & Art Direction:
Packaging & Label
Sachet & Pillow Bag Packaging
Health Guru is launching a brand new Cauliflower Puffs snack line starting with Sea Salt flavor, it is a healthy vegan snack made obviously with cauliflower. They are looking for a festive design that could attract health-concious customers especially young adult segment.
The proposed design display a festive visual consist of cauliflower illustration, as well as herbs & plants supporting graphic to make the design more eye catching in store shelves.
The illustration was spread across the entire surface of the packaging.
Cauliflower Puffs Snack
The entire design made with Affinity Designer software, no Adobe used in this project. I'm currently in process switching from Adobe to Affinity workflow.
Cauliflower Puffs also will have 2 additional flavor variants.